You may have heard of print modeling before, but it’s not exactly very well-defined in most people’s minds. What exactly is it? Well, commercial print modeling covers many different things—you just have to keep in mind that the jobs for this type involve print media, instead of the more top-of-mind notion of runway or high fashion modeling.
Print modeling in a nutshell
This type of modeling is more about products—apparel, makeup, accessories, and other consumer goods—and would usually feature people shown in everyday situations. Contrast that with the runway and editorial styles and you see just how different your approach might be if you decide to go this route.
By sheer volume and demand, print modeling is perhaps among the more in-demand types of modeling. After all, there are all these newspapers, magazines, brochures, billboards, and other print media that feature advertisements and features pieces. Of course, given that the requirements for commercial print modeling—about which we’ll go into more detail later—aren’t as strict as with other types, there are also more people competing for jobs.
Daily rates for commercial print jobs are pretty good, but it is offset by the frequency of work, especially if you compare with the amount of work established fashion models. Rates will also depend on the market, the product or brand involved, and how big a cut the agency takes from the model’s earnings (usually 15 to 20 percent).
As mentioned before, the requirements for commercial print models aren’t as strict as your typical fashion model. That’s why there’s no need to have second thoughts if you want to try this route. Being attractive is a good start, but as for the height, weight, and all that other technical stuff, print is more forgiving and accommodating. You may be a few inches shorter than runway models, or you might not have the same build—but you can definitely make it.
When marketing yourself for commercial print, you may also need to fine-tune your portfolio. Glamour shots are good and all, but you might want to get more lifestyle-centric images for your comp card or portfolio to make it easier on agencies given the sheer number of people who also want to get in on the action.
Things to remember
Print modeling offers a more accessible avenue for people who might otherwise not be able to go the high-fashion runway route, whether it’s by choice or by physical limitations.
The pay is good, even though finding work might not be all that easy especially at first. Some models even use commercial print gigs as side jobs for supplementary income or to build up portfolios on their way to a different modeling path.
Should you choose print modeling, to get experience and exposure or maybe even as your primary goal, make sure you’re professional and that you do your best. The same principles apply here: come on time, do an exceptional job, and establish a good working relationship with the people involved. Who knows, some jobs well done might open up exciting new opportunities for your modeling career.
May God Bless your journey.